Fall 2017. AD: Drew Butler
Student campaign for Vibram Fivefingers
Tasked with finding a way to sell a shoe that is derided as ugly, this campaign took the approach of showing Vibram's "barefoot" shoe as an object of high taste rather than low. The best place to make this statement is in a high fashion setting, where clothes may be outlandish and unusual but are admired for pushing boundaries. With Fivefingers as the perfect footwear to accompany a sophisticated yet bold clothing statement, it demonstrated that with the right perspective, they might be the nicest shoe you can own.