Fall 2017. AD: Drew Butler
Student campaign for Vibram Fivefingers
Tasked with finding a way to sell a shoe that is derided as ugly, this campaign took the approach of showing Vibram's "barefoot" shoe as an object of high taste rather than low. The best place to make this statement is in a high fashion setting, where clothes may be outlandish and unusual but are admired for pushing boundaries. With Fivefingers as the perfect footwear to accompany a sophisticated yet bold clothing statement, it demonstrated that with the right perspective, they might be the nicest shoe you can own.
Spring 2018. CW: Katie Samuelsen AD: Drew Butler
Sometimes you just want the basics; no hassle and no frills. For those who feel that way about their hair, Supercuts is the perfect place to go. Featuring ads with removable coupons, a product line, and online media highlighting the refreshing simplicity Supercuts provides, we created a campaign to deliver one thing: just a haircut.
Fall 2017. AD: Drew Butler CW/AD: Emily Wu
Sweetgreen is a fast-casual restaurant chain with a focus on community engagement and sustainably sourced ingredients. We sought to highlight the dedication to fresh, simple food and create an opportunity for Sweetgreen to provide produce and gardens to food deserts in urban areas.
We were given the task to "change lives through sport." We researched the impact of poor lighting in urban areas, and created a place for the community to gather together and work to light their neighborhood through the power of sport, brought to life by Adidas.
Fall 2017. AD: Drew Butler CW: Jennifer Diep
We were tasked with creating a campaign targeting potential Airbnb hosts, rather than travelers. We set out to highlight the opportunity that Airbnb provides for their hosts to spend time doing what they want to do, knowing that they will be getting paid the entire time.